Wal-Mart Selles E-Commerce Technology to Small Retailers

Wal-Mart Selles E-Commerce Technology to Small Retailers


Just as Amazon Web Services is a profit center Amazon Other businesses, Walmart CEO Doug McMillon is increasingly interested in expanding his profit pool beyond its core retail business.

Starting Wednesday, small and medium-sized retailers will be able to purchase technology developed by Wal-Mart to allow shoppers to buy products online and in stores. These companies can also add products to Wal-Mart’s online marketplace with just a few clicks.To provide a cloud-based service suite, Wal-Mart Adobe, Sell software through subscription.

Anshu Bhardwaj, Vice President of Technology Strategy and Commercialization at Wal-Mart Global Technology, said: “We enjoyed the benefits of early participation in this omni-channel journey.”

Wal-Mart saw sales surge online and in stores as the pandemic took hold. Although some other retailers were forced to close their stores to curb the Covid-19 epidemic, Wal-Mart continued to operate as a designated mandatory retailer. Some customers trying to limit their time in the store took advantage of Wal-Mart’s online purchases to take advantage of store options. These developments have accelerated the company’s e-commerce growth. Online sales for the fiscal year ended January 29 increased by 79%, and pickup and delivery sales increased by three digits compared to the previous year.

For US retailers who enabled the online store pick-up option in January 2018, 7% of their orders were fulfilled that way.According to the pandemic, as of last month, the rate accelerated to 22%. Adobe Digital Economy Index..

An important opportunity remains. As of December, Adobe and market research firm IDC estimated that the total addressable market for content as a service and commerce software was worth about $ 44 billion.

For those asking why Wal-Mart wants to help its rivals succeed, Bhardwaj said these small businesses will be serviced regardless.

“Digitalization is happening everywhere as consumers evolve,” said Bhardwaj. “There is no choice but to evolve with them.”

The size and size of Wal-Mart, and its closeness to 90% of the US population within 10 miles of one of its stores, offers great benefits to Wal-Mart. “We want to better serve our community, our shareholders, our stakeholders, and our community,” said Bhardwaj.

About a year and a half ago, she said she changed the language of slides used by McMillon in her presentations from “serving shareholders” to “serving stakeholders.” Bhardwaj said it was the meeting with McMillon that spurred her idea of ​​selling Wal-Mart’s technology to other retailers.

Bhardwaj has been involved in other major Wal-Mart technology initiatives.she Successful Scan & Go Technology at Sam’s Club, This allows customers to call purchases on their smartphones when adding items to their shopping cart.

New software business opens up Wal-Mart’s potential revenue streams and adapts to its strategy Create a new business that serves new customers You can return your profits to your company and fund further innovation.

Neither Wal-Mart nor Adobe publicly share expectations about how big a business opportunity this could be, but Bhardwaj said that her current role at retail was created to bring her ideas to fruition. “I’m betting my life on this,” he said.

For Adobe, the Wal-Mart partnership raises awareness.

“We are now able to offer a more comprehensive solution, a best-in-class omni-channel experience,” said Peter Sheldon, senior director of commerce strategy at Adobe, in an interview. “From Adobe [these businesses] Get best-in-class e-commerce and best-in-class omni-channel experiences from Wal-Mart. “

Small and medium-sized retailers use Adobe to enhance their e-commerce sites with shopping cart capabilities, search, navigation, product recommendations, and more. (Wal-Mart does not use Adobe’s commerce software for these features on its own website. It has its own technology.)

Small businesses, as well as retailers with annual sales of over $ 1 billion, are already using a variety of Adobe e-commerce products.They are included Rite Aid, Verizon, Unilever, Coca Cola, HP, Honeywell And Trader Joe’s.

Wal-Mart offers technology that enhances picking and packing of online purchases by employees, and Geo-fence technology employees need to know when their customers will arrive to receive their orders.

Correction: Shoppers purchased online in January 2018 and processed 7% of their orders through options received at the store. Earlier versions of this story mistakenly stated that 7% of stores use this type of service.

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