Three proven strategies for using social media for e-commerce marketing

Three proven strategies for using social media for e-commerce marketing


The e-commerce industry is becoming more and more competitive Retail company Go online. By 2022, the global e-commerce market will be Equivalent to $ 5.4 trillion.. In 2020, consumers spent $ 861.12 billion online With US retailers. In addition, according to Statista 73% of e-commerce sales It will be held on mobile devices by the end of 2021.

Hedge fund letters, conferences, etc. in the first quarter of 2021

Today’s consumers make purchase decisions based on recommendations made on social media platforms.Around 57% of consumers follow Brands on social media platforms are always aware of new products and services launched. By comparison, 47% follow brands to keep other company news up to date.

Tips for using social media for e-commerce marketing

Therefore, social media has become an integral part of e-commerce marketing. Effective social media e-commerce strategies can help improve the marketing of your e-commerce business.It allows you to reach and improve your target audience Brand awareness, And increase the sales of your online store. Here’s what you need to know:

  1. Leverage social media advertising

Global advertising spending on social media can be worth more $ 110 billion By the end of 2021. The total percentage of your marketing budget for advertising on social media is Double by 2023..

Social media ads can be targeted to dimensions such as age, gender, location, income, interests, and language. You can take advantage of various advertising options offered by popular social media platforms such as:

  • Facebook: Facebook plays a key role in the success of e-commerce advertising campaigns.On average, Facebook users click 12 ads every month.. The best ad types for Facebook eCommerce marketing campaigns are dynamic ads, collection ads, video ads, domain ads, messenger ads, instant experience ads, lead ads, carousel ads, and offer ads. Here’s an example of Facebook sponsored ads:

  • Instagram: Instagram ads are paid image or video posts published by online businesses.about 50% of Instagrammer After seeing an ad on Instagram, I’m interested in a product or brand. There are many types of Instagram ads, including photo ads, video ads, carousel ads, collection ads, story ads, and exploring ads.

E-commerce marketing

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  • Snapchat: Can also be used Snapchat To create an ad. Snapchat’s well-known ad formats are Snap ads, story ads, collection ads, or commercials.

  • Pinterest: In recent years, Pinterest has grown as a valuable platform for businesses. You can use Promote Pins and Pinterest Shopping Ads to interact with potential customers.

  • YouTube: On YouTube 2 billion visitors Month. With YouTube ads, you can extend your reach, find potential customers with advanced targeting, and customize your ads. The main formats for YouTube ads are display ads, overlay ads, skippable video ads, non-skippable video ads, bumper ads, and sponsored cards.

Please be sure to calculate In return for advertising costs To make cost-effective marketing decisions. Knowing ROAS gives key decision makers a big picture and a measure of the “impact” of an advertising campaign.

  1. Partner with influencers

In the joint research by Twitter and Annalect, almost 40% of consumers buy Products after online review of products used and recommended by influencers on social media platforms.

Leverage influencer follower bases that have built a reputation in a particular niche to reach your target audience and increase brand awareness. Here are some ideas you can use to collaborate with influencers.

  • Give influencers to test your product and share their honest opinions with their followers.

  • Introduce your product to influencers, include a discount code in your content, and ask your followers to give you a percentage of your purchase.

  • Create catchy hashtags Influencer Campaigns such as #SassyShoeSunday, #BlackFriday, #TacoTuesday.

  • Create contests and giveaway campaigns through influencers. Clarify your instructions for your followers, such as tagging your friends, sharing content, and praising your posts.

  • Host Q & A sessions on affiliated influencers and social media platforms without an e-commerce business.

Therefore, partnering with influencers can have a tremendous impact on your e-commerce business, as influencer recommendations look more authentic than paid ads to keep viewers interested.

You can also look for influencers to promote your competitors’ products, or target popular influencers in your niche. Popular influencer marketing tools such as Followerwork, Influence, and BuzzSumo can help you identify influencers according to your marketing goals.

E-commerce marketing

E-commerce marketing

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  1. Offering social shopping options

Social commerce is a new way for e-commerce businesses to promote and sell their products on social media platforms.

Offering the option to shop from social media platforms creates a less frictional way to reach potential customers. Here are some innovative ways to reach your customers through social shopping:

  • Create a shop tab on your Facebook business page to allow potential customers to buy directly from Facebook.

  • create Facebook shop Introduce your product on both Facebook and Instagram. This allows customers to browse and order products. Be sure to enable the checkout option so that customers can make purchases without leaving the app.

  • Use new’Live shopping‘Features by Facebook. This allows brands to showcase their products and answer customer questions in real time.

  • Use Instagram’s shoppable features that allow e-commerce companies to tag the products shown in their posts. It also provides a shoppable link to Instagram’s bio section. Here’s an example of an e-commerce Instagram checkout:

Social media

Social media

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  • Use recently added ones Pinterest Shops tab Allows users to search for and see in-stock items. This tab links directly to the checkout page of your e-commerce website.

  • Set up available pins on Pinterest to allow potential customers to buy products directly from Pinterest.

  • Twitter[今すぐ購入]You can also use the button to sell a particular item directly from your Tweet.

Soon, WhatsApp too Enable user Check out the product in the Facebook shop and purchase the product from the chat options. You need to leverage a combination of social shopping platforms to extend your product reach.

Brand loyalty is the key

For any e-commerce retailer, the goal is to sell as much as possible and build a loyal customer base. If you’re not starting to leverage social media to grow your business, start leveraging the benefits of social media marketing.Social media advertising, influencers marketing, And social shopping are the top three ways to reach potential buyers non-disruptively.

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