This is Our Shot Southern Illinois is a collaborative effort to energize the region and inform the public about the importance of getting a COVID-19 vaccine, according to Woody Thorne, vice president and chief development officer for SIH.
‘This is Our Shot’ — Behind the campaign urging Southern Illinois to get vaccinated | Local News
This unique collaborative effort involves public health departments, health care services, rural health clinics and the business community.
“Business CEOs are interested in getting their businesses open and a way to do that is to increase the area’s vaccination rate,” Thorne said.
He said the past year has really been difficult for everyone, and the vaccine is the key to businesses reopening and the region returning to normal.
The good news is that there is a lot of vaccines available. Thorne said the public health departments have taken the lead on vaccinations.
“We need people in Southern Illinois to come out and get their vaccination,” Thorne said.
Blake Thornton, director of quality and risk management at Pinckneyville Community Hospital, said the campaign is geared toward people who are on the fence.
“If we can even change one mind, I personally think we’ve done our jobs,” he said.
The Pinckneyville hospital has produced three campaign videos, thrown a graduation-style mask celebration, and gotten involved with radio spots.