Story @ Home puts employee safety first
New Delhi [India], July 26th (ANI / SRV Media): Story @ Home is a furniture and decoration brand owned by Elite Decor Private Limited. It was founded in 2012 by Ankit Rungta.
With the current Covid-19 pandemic, businesses across the country are struggling with sales, security and security. People are worried about work safety, but Story @ Home was born out of morale and employee safety.
They conducted a vaccination drive for employees and their families. In addition, they secured all kinds of support without deductions from salaries, from medical facility support to meeting other urgent needs.
Apart from this, the company did its best to promote local vendors and businesses during difficult times, such as purchasing raw materials and other products in advance. Being a B2C brand (from business to customer), we prioritized customer safety and satisfaction. Also, by following all covid protocols at all facilities.
Initially started as a physical store, it is now an e-commerce website with a wide range of luxury furniture products, from carpets and curtains to bed sheets, comforters and dehars.
The venture was launched nine years ago, recognizing the gap between reasonably priced, high quality products and the lack of proper supply chain management across India.
Following electronics and fashion, home decor is one of the most popular sales categories on most e-commerce websites such as Amazon, SnapDeal and Flipkart. Story @ Home has realized that potential by switching to online retail. Today, many new customers are associated with the brand each year. It has grown 30-40% annually and is now one of the fastest growing brands in home furnishing in India.
Ankit Rungta, founder of Story @ Home, said: “We launched with the goal of delivering high quality furniture across India. In the early stages, we had physical stores and worked with various retail partners to sell our products. Inventories in all businesses. And there were various challenges related to supply chain efficiency, and we were trying to solve them effectively. After that, the e-commerce boom broke out and became one of the first few brands to partner with Flipkart, Amazon, SnapDeal and others. Now .. I upgraded from a physical store to an online sales channel and switched. The pandemic was tough for all of us, but we are trying to help as many people as possible. We experienced the worst together. We have always wished for something better. “While companies in various fields suffer losses during these difficult times, companies keep their employees safe and happy while protecting the interests of their customers. Story @ Home aims to set a benchmark for the furniture industry by refraining from good employee-employee relationships and ensuring customer satisfaction.
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