“From the beginning, JB Pritzker knew we faced a serious threat. In Washington, science took a backseat to politics, but in Illinois, we knew the stakes were too high,” the narrator says, interspersed with video of former President Donald Trump, Pritzker, and TV clips about the state’s efforts to secure PPE, provide childcare for workers, and send financial support to small businesses. “Strong leadership helped get us to the other side of this crisis, and helped bring us together as one Illinois,” the narrator says. The video then cuts to testimonials from a nurse, a physician assistant member of the National Guard, Rochelle Mayor John Bearrows and others.
“Look, I may not have gotten every decision right, but at every step along the way, I followed the science and focused on protecting the lives and livelihoods of the people of Illinois,” Pritzker said toward the end of the video. “Part of why I’m running for reelection is because I watched the heroes across our state step up and do the right thing. We had so much to accomplish, and we were able to do that together.”
The tag line: Strong leadership in tough times.
In a press release, Pritzker’s running mate, Lt. Gov. Juliana Stratton, previewed other campaign themes the two are likely to hit while on the trail. “It has been my honor to work alongside Gov. J.B. Pritzker these last few years to move Illinois in the right direction and lift up working families. From increasing the minimum wage, making historic investments in infrastructure and creating jobs, to expanding access to health care and bringing fiscal stability back to state government, we’ve made real progress for the people of Illinois.”
The release also played up the state’s recent upgrades from two ratings agencies as well as improvements in the state’s infrastructure and “places to do business” rankings.
There was little doubt Pritkzer, a Democrat, would run for a second term. He gave his campaign $35 million of his personal fortune back in March, in part to fend off “false and misleading attacks if necessary.”