Google Cloud is even looking to the competition with the launch of new areas for online discovery for small businesses. SEO service.
Company’s Cloud computing arm has launched a collection of product discovery services and tools for all retailers who want to increase their online presence.
This movement is E-commerce Giants like Amazon have usually dominated search results for all kinds of products because of their size and reach.
Retail search etc.
Google Cloud says the launch should help reduce the practice of “search abandonment” where shoppers give up online searches for certain products because of the amount of results.
“We have built a suite of solutions that enable retailers and brands to enhance their e-commerce capabilities and deliver a personalized consumer experience across channels,” the company said. I have written..
“Retailers will be able to offer Google-quality searches and recommendations on their digital properties, increasing conversions and reducing search abandonment.”
The new offering includes a new Recommendations AI that says Google Cloud can provide large-scale, highly personalized product recommendations across channels. This system combines customer behavior, context, and the nuances behind SKUs to facilitate channel-wide engagement through relevant recommendations.
Vision Product Search is also available. It uses ML-powered object recognition and lookups to provide real-time results for similar or complementary items in product catalogs. According to Google Cloud, this will allow shoppers to easily search for products using images on their mobile devices, expanding the potential reach of small businesses.
Finally, there is Retail Search itself. It provides a “Google Quality” search feature built on company-specific knowledge, but can be customized to the specific needs of your business.
Google Cloud says it is working with IKEA, Cartier, Macy’s and others to implement tools currently available to retailers.
Analysis: Poke a bear?
At first glance, it looks like a noble move from Google to share its expertise and knowledge with small retailers trying to challenge big companies online.
But given Amazon’s dominance, is this a dangerous move and could it drop out between the two largest tech giants in the world?
Such a move must be frowned upon as Google struggles to attract consumers, lawmakers and organizations towards the vision of a cookie-free Internet.