Facebook is at odds with Apple over privacy changes that threaten the advertising business

Facebook is at odds with Apple over privacy changes that threaten the advertising business

on Wednesday, Facebook (FB) We held a press event to unveil SMEs against the change, debuted a new hashtag to discuss it, and advertised in several national newspapers. Apple (AAPL) For moving.

In an ad in The New York Times, The Wall Street Journal, and The Washington Post, Facebook calls for future Apple requirements to give users explicit permission to track apps on the Internet. I strongly blamed you. Facebook said the move could be “catastrophic” for millions of small businesses advertising on the platform.

Newspaper ads are consistent with the new section of the Facebook for Business site. SpeakUp for Small Facebook encourages small business owners to share their stories and give them a “place to share their thoughts.” Also, small business owners have hashtags on social media. We encourage you to use #SpeakUpForSmall to share what personalized ads mean to them and what they would be without them.
Facebook, and the companies that use it for marketing, use data tracking to target users with personalized advertising. Social media companies that make almost all of their revenue from advertising Warning to investors In August, it announced that changes to Apple’s software could have a negative impact on its business.
Privacy changes Announced at Apple’s Worldwide Developer Conference During the event, Apple foretold how to prompt the user to allow tracking and warned that the data would be used for personalized advertising.
Apple has repeatedly attempted to be a protector of consumer privacy. Description The September changes are based on the belief that “privacy is a fundamental human right.” Facebook, which has been criticized for data privacy practices, is trying to establish itself as an advocate for small businesses, many of whom are addressing the pandemic impact.

“We are standing up for small businesses everywhere,” the ad said. “Many small business communities share concerns about Apple’s forced software updates, which limits a company’s ability to run personalized ads and reach customers effectively. .. Face Now “

According to the Facebook for Business website, about 44% of small businesses are looking to personalized advertising to adapt to the COVID-19 epidemic.

In response to this campaign, Apple said in a statement to CNN Business late Wednesday, “We believe this is a simple matter of getting up for our users.” ..

“Users need to know when their data is collected and shared on other apps and websites, and they need to be able to choose whether or not to allow it,” the statement said. “With App Tracking Transparency in iOS 14, Facebook doesn’t have to change its approach to tracking users and creating targeted ads, it just needs to give them choice.”

At a press conference Wednesday, Facebook’s vice president of advertising and business products, Dan Levy, said he would like to talk to Apple “to find a way forward.”

“We don’t agree with Apple’s approach, but we have no choice but to prompt them,” the company said in a statement. Blog post At that site on Wednesday. “If you don’t, you’ll face retaliation from Apple, which can further damage the business you want to support. You can’t take that risk.”

Apple (AAPL) He didn’t respond to Facebook’s claim, but said he was working to help small businesses, including a new developer program to accelerate innovation.
Until very recently, the two companies have had a privacy clash. WhatsApp owned by Facebook last week Criticized Apple is like a nutrition label for data collection over displaying an overview of app privacy practices before users download the app from the App Store.
In a statement to Axios“We need to be consistent between first-party and third-party apps and reflect the powerful steps apps may take to protect people’s privacy,” Facebook said. In response, Apple told CNN Business that the new label requirements also apply to pre-installed apps such as iMessage, camera, and clock features.

In August, Facebook claimed that Apple’s in-app fees, such as a 30% fee for transactions taking place on the app, had a negative impact on small businesses during the pandemic. (Alphabet-owned Google also Same fee is required).

Facebook is at odds with Apple over privacy changes that threaten the advertising business

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