Evanston, Supporting Our Small Businesses Is Our Responsibility, Legacy

Evanston, Supporting Our Small Businesses Is Our Responsibility, Legacy

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As Illinois moves closer to a full reopening, it’s clear our sacrifices paid off. Offices are starting to reopen, children are heading back to classrooms, and life is moving closer to “normal.”

Despite the progress we’ve made together, the habits and behaviors we’ve adopted over the past 14 months – largely out of necessity – continue to linger. If we don’t address them, they could set the groundwork for a “normal” we don’t recognize. 

Like many Illinois communities, our small businesses in Evanston are struggling. The Coronavirus pandemic transformed the retail landscape overnight as consumers were trained to shop for everything from diapers to groceries to sports equipment online. At the peak of the pandemic, there were more packages arriving in my building each day than there were units.

Back then, it was a matter of safety. Now, it’s a matter of convenience, and it’s plaguing our small businesses.

Small Business Month in May is a good reminder of the importance of supporting retailers and merchants who are the fabric of our community. And we can’t do that by only shopping at the big box retailers instead of businesses in our own neighborhoods. We all have to do our part – this month, and beyond.

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