7 Tips on How to Use Instagram to Grow Your Business
As a business owner, you must be well aware of the power of Instagram and how it has become one of the most important elements of digital marketing strategy. Be it a start-up or a well-established company, every business has realized the potential of Instagram.
With the right tips in your pocket, this social media platform can take your business to the next levels of success. Now the question is how can your business make the most out of Instagram? Well, in this post we are going to reveal 7 amazing tips on how to use Instagram to grow your business.
However, gaining popularity on Instagram can be a challenging task. With tough competition, there are chances that your content might not receive desired attention.
The Instagram algorithm prioritizes content based on the engagement rate. This means to get your content at the top of the feeds you need to get more likes, comments, and shares on your posts. In this way, you will be able to gain more Instagram followers and create brand awareness, ultimately boosting up your sales.
Now, if you are wondering how to get more Instagram followers? The first option is to buy Instagram followers from reliable sources but why not go with the second option to increase your Instagram following without spending a dime.
This article contains some mind-blowing tricks that will help you gain Instagram followers ultimately growing your business on this platform. So, let’s dig in right away!
- Create Quality Content
Instagram is a visual content sharing platform, so you need to create high quality content to drive more attention to your profile. With solid research develop unique content that reflects your brand and attracts more potential customers. In this competitive world, highly curated and optimized content is the need of the hour.
To stand out from the crowd your content should be unique and compelling. You can also try different types of content to gain a wider reach on Instagram. The trick to creating more engaging content is to know your audience. Analyze your target audience and customize your content according to their interest.
- Leverage Instagram Story Reels
With the advancement in technology, the attention span of users has also shrunken and that is why Instagram rolled out Reels. These short videos are highly addictive and a great tool to market your business online.
With this new feature, there is a lot of potential to create brand awareness. It is an opportunity for your brand to go creative and earn more share of voice on this competitive platform.
Take inspiration from the marketing strategies of bigger brands in your industry. To make your content more compelling you can also add filters and audio effects.
- Optimize Instagram Profile
Your Instagram profile is like a homepage for a website, that makes the first impression. You need to polish your profile to win over potential customers. The profile can be divided into three parts: Instagram Bio, Username, Profile Picture.
Write a highly optimized Instagram bio that reflects your brand’s personality. The 150 characters should clearly describe your company. Your profile should include a call-to-action button, your contact information, and a clickable link to your landing page to drive traffic to your website.
Profile picture and username should be consistent on all social media platforms to build brand recognition. The username should be simple and search-friendly. Optimize your Instagram profile to convert profile visitors into permanent customers.
- Create a Consistent Posting Schedule
To beat the Instagram algorithm and grow the target audience, you need to stick to a regular posting schedule. The algorithm uses machine learning to gather information about its users and update their feed according to the last posts they engaged with.
Posting consistently will help you show up in your followers’ feed thus boosting up chances of higher engagements. With more interaction, your content will float more on the top of the feeds.
You can also use various Instagram scheduling tools offered by third-party platforms to queue your posts in advance and they will be published automatically. This will help you stay consistent on this platform and save time for other marketing activities. Use some of the best instagram tracking apps to get the best results.
- Gain More Reach with Influencer Marketing
Influencer Marketing is one of the most effective ways to create brand awareness in a short time. It helps you connect with potential customers through influencers with a highly engaged following.
In bygone days, businesses with huge advertising budgets used influencer marketing to get celebrities to endorse their products. But with the growth of social media marketing, those days are gone. Now with a reasonable budget, you can approach micro-influencers with thousands of engaged followers to get your product promoted.
To gain target customers, partner up with industry-specific influencers. Create a list of top influencers of your industry with a highly engaged audience. Check out their posts to know engagement rates. Work with them to build a robust brand presence on Instagram.
- Engage With Your Community
What good is your post if there is no interaction on it? To beat the Instagram algorithm, you need to build an engaged audience. It is important to gain the trust of your followers, this can be achieved by interacting with them. Respond to comments to make them feel like an important part of your brand.
Create highly engaging content using Instagram stories with interactive stickers. You can also go live and hold Q&A to keep your audience engaged. Ask questions in captions, publish user-generated content, and encourage followers to share their real-life experiences with your brand.
This will help your audience connect with your brand on a personal level ultimately building a loyal customer base.
- Track What’s Working
One of the most important aspects of marketing is measuring your progress on each social media platform. Track and monitor which Instagram posts and hashtags are getting the most engagements.
This will give you an idea about what type of content is resonating with your audience, use similar content in the future to gain more traction. Instagram analytics tools will help you monitor all information in one dashboard. This will make it easy for you to focus on the areas which need improvement.
Instagram is one of the best tools you can use to connect with potent customers. Growing your business on Instagram can be a hard mountain to climb but with these tips in mind, you can cross every hurdle that comes your way.
Also remember if you want to leverage extra features offered by Instagram, you need to switch your normal profile into an Instagram business profile.
So, stop waiting and start putting these tactics into action and you will see a real change to your Instagram following in no time.